#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

from Awkward Silences · host User Interviews

Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes.This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners.Strategic Research ResourcesWhat is a UX Research Strategy?Creating ROI from User ResearchStrategic vs Tactical Research Projects

Episode metadata supplied by the publisher feed · Published Jul 10, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

0:00 45:26

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Creator Club | Social Media Marketing & Content Creation Katie Steckly The Creator Club podcast, hosted by Katie Steckly, is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation. Plus, we make sure to keep you in the loop with all the latest social media news and trends so that you can stay ahead of the curve. Katie is a creative digital marketer, YouTube creator, and travel enthusiast. She is always down for seeing and trying new things, and she uses what she learned (the hard way) over her 10+ years as a creator online to teach her listeners how to navigate the adventure that is content creation. She started her internet journey over a decade ago as an awkward teen girl making YouTube videos about Harry Potter in her bedroom. Now, she creates content on YouTube with over 200k subscribers, has a Top-25 Ranked Podcast in Marketing, and even runs her own content creation agency, Creatorly Media.Whether you're into Instagram, creating on YouTub

Frequently Asked Questions

How long is this episode of Awkward Silences?

This episode is 45 minutes long.

When was this Awkward Silences episode published?

This episode was published on July 10, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Awkward Silences episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!