170 - The Importance of Listening in Franchisee Selection and Development with PostNet's Bill McPherson

Your host, Doug Noll, talks with the Vice President of Retail Network Development of PostNet, Bill McPherson. AlphaGraphics and PostNet, both under the same parent company yet operating as distinct franchise entities, have carved out significant niches in the print marketing and business solutions sectors. AlphaGraphics, celebrating 51 years of operation, and PostNet, with 31 years under its belt, have become staples in their respective markets. Bill's role involves the intricate process of nurturing and expanding these franchises.Bill's journey in the world of franchising is as compelling as it is instructive. Born in Southern California and initially pursuing a career in athletics, Bill's path took an unexpected turn due to injuries. He pivoted to finance, which led him to Chicago and eventually into the franchise industry. With 27 years of experience, Bill's expertise spans B2B, consumer concepts, and retail franchising.To learn more about Bill's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Doug's work? Check out his website at https://dougnoll.com