#170: The Role of Emotions in Sales with Phil Gerbyshak

Phil talks with Jeff about the importance of understanding the emotional component of sales.  Your customer buys on the basis of emotion and the mind provides the rationalization for the purchase.  As a salesperson, you have an opportunity to experience that emotion with your customer or rob them of it and possibly sabotage the sale.  Learn what we mean by emotion and the role it plays and you'll change your customer's world. ===================================== Get your sales question answered on The Buyer's Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore's advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================