170 The True Cost: Adapting to the Rise of AI Coaching - Interview with Ironman Pro Colin Norris

2025 was the year when we saw the AI market explode and offer some genuinely innovative products and services. If you're a committed endurance athlete trying to balance a demanding work life, busy family and an ambitious training programme, maybe you've turned to AI for some coaching advice.  So what does this mean for human coaches and practitioners - is AI coming for our jobs?I turned to Colin Norris, triathlon coach and ex pro ironman athlete to help me to explore what good coaching looks like in the age of hyper-information.And Colin didn't let me down, we had a cracking discussion, which got everyone going, discussing everything from whether or not we feels the nature of coaching is evolving, if the expectations of athletes is changing and what is the hidden opportunity for human coaches in our modern era. Enjoy! Show Links:- APB Works: https://www.apbworks.com/- Instagram: https://www.instagram.com/apbcoachingworks/If you have any further questions for us, join the conversation at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.instagram.com/cyclingdemystified/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Are you 'bike-fit curious'? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.foundation.fit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book in for a session and get your fit dialled in at London's premier bike fit studio.