171 倍速消费时代:去决策化正在改变我们的消费 episode artwork

EPISODE · Aug 22, 2025 · 34 MIN

171 倍速消费时代:去决策化正在改变我们的消费

from 消费新知

在熟悉的平台里面做选择,在信任的推荐当中下单。【本期节目内容】03:41 高能回顾:倍速消费时代降临08:54 外卖大战:堆积如山的清茶和最优性价比的咖啡13:43 冲动消费下降与倍速上升16:21 倍速消费背后的逻辑是什么19:05 倍速消费的典型人群24:03 愉悦感的三个维度:轻松、满足和掌控28:19 消费者的两大变化30:13 品牌如何应对倍速消费时代的机遇【本期主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话,很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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171 倍速消费时代:去决策化正在改变我们的消费

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