171 | Cameron Herold | Unleashing the Power of a COO: A Look at How a Skilled Second-in-Command Can Impact a Company's Success

What makes a great Chief Operating Officer (COO)? A Chief Operating Officer (COO) plays a crucial role in the success of a company. The COO is responsible for overseeing the day-to-day operations of the business and ensuring that everything runs smoothly. This includes managing internal operations, such as finance, human resources, and IT, as well as external operations, such as sales and marketing. Hiring a great COO can have a significant impact on the growth and success of a company. A strong COO will have a deep understanding of the industry and the company's operations and will be able to identify areas for improvement and implement effective strategies to drive growth. They will also be able to lead and motivate employees, and work closely with the CEO to develop and execute the company's overall strategy. Cameron Herold, a top business consultant, best-selling author, and speaker, joins us on the Greatness Machine for the second time around to talk about his newest book, The Second in Command: Unleash the Power of Your COO, where he shares details of the process of hiring a COO and successfully working with them. In this episode, Darius and Cameron lay down the characteristics that make a good COO, the roles and responsibilities of a Second in Command, and the most common mistakes entrepreneurs and CEOs make when hiring and onboarding a new COO. Cameron also talks about his decision to become a digital nomad and even shares a piece of advice to those who want to follow the same path. Topics include: How and why Cameron was asked to leave 1800-GOT-JUNK The must-have traits of a great COO The motivation behind Cameron’s first book Double Double Cameron shares inspiration for writing The Second In Command The biggest failure point most entrepreneurs and CEOs make in looking for a second in command What caused Cameron to become a digital nomad and travel the world with his wife Cameron shares a piece of advice for those who are hesitant to travel And other topics... Resources mentioned: Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Cameron Herold on TGM (Part 1): https://podcasts.apple.com/us/podcast/35-cameron-herold-the-power-of-a-second/id1555334180?i=1000532262742 Connect with Cameron: Website: https://cameronherold.com/ Website: https://cooalliance.com/ Book: https://www.amazon.com/Second-Command-Unleash-Power-Your/dp/1544537603 LinkedIn: https://www.linkedin.com/company/coo-alliance/ Course: https://investinyourleaders.com/ Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708