171: Effective Sales Enablement

Episode 171 - Pam Didner discusses her book "Effective Sales Enablement" and ways to achieve sales growth through collaborative sales and marketing. Pam is a B2B marketing consultant and a former adjunct professor at West Virginia University and the University of Oregon. She spent time at Intel, among others, in senior roles in marketing. Pam earned BA in finance from the University of Kentucky and an MBA from the University of Illinois. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? http://Everyday-MBA.com/guest