171: Four Criteria for Increasing Your Nonprofit's Reach

My guest for this episode is Becky Robinson. Becky is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, non-profit and business leaders, coaches, trainers, speakers, and thought leaders. Since launching nearly a decade ago, the firm has provided a wide range of services to help clients launch more than 150 books, enabling thought leaders to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause." The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. It quickly rose to be a top-ranked Amazon hot new release best seller within days of its launch. Becky began her career working for a nonprofit supporting disabled adults. In her work at Weaving Influence, she has supported nonprofit leaders with marketing their organizations. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Here's what to expect during the episode: What does REACH mean for nonprofit organizations and leaders? How does the 'Influence Gap' apply to nonprofit organizations? What are the 4 commitments that nonprofit leaders can make to increase the audience and impact of their organizations? How often should your nonprofit post on social media? Connect with Becky Robinson! Website: https://beckyrobinson.com/ Book: https://beckyrobinson.com/book/ Facebook: https://www.facebook.com/BeckyRbnsn Instagram: https://www.instagram.com/beckyrbnsn/ LinkedIn: https://www.linkedin.com/in/beckyrbnsn/ Twitter: https://twitter.com/BeckyRbnsn Go to: https://hilandconsulting.org/trustbuilding to get your free: Trust Building Action Plan.   Mary's book is available on Amazon or wherever books are sold: Love Your Board! The Executive Directors' Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them.   Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!     Let us know the topics or questions you would like to hear about in a future episode. You can do that, and follow us, on Facebook.   Connect with Mary! LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook Group: https://tinyurl.com/inspirednonprofitleadership Company Facebook: https://www.facebook.com/hilandconsulting Website: https://www.hilandconsulting.org