171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge

Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business. In This Episode: 02:00 - Freeze'n for a reason 04:00 - Family entrepreneurship 09:00 - An early interest in working 13:30 - Management consulting 16:00 - The Texas A&M cult 19:00 - Game thinking 23:00 - The voice of the customer 27:30 - Focus on our sweet spot 32:00 - The leader's job is to cast the vision 34:00 - Hire A+ players 37:00 - The downside of asking questions 40:00 - Starting a cold plunge business 45:00 - Growing pains of a new business 49:00 - Connecting with your customers 55:00 - Building community 58:00 - Pull tabs 01:00:00 - The future of cold plunges 01:01:00 - A trash talking 9-year old 01:04:00 - Rapid fire questions 01:11:00 - Experiment ⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/171