171: How I Doubled My Blogging Income and Had My Most Profitable Month Ever

How I Doubled My Blogging Income to Achieve the Most Profitable Month In today’s lesson, I want to talk about my blogs monetization strategy that is responsible for our biggest month of profit every year. Back in December 2010, I rather impulsively did something on my photography blog that led to our biggest month of earnings ever. It almost doubled a normal month of earnings on my blogs. It was our very first 12 deals of Christmas campaign. In this episode, I want to walk you through exactly what I did that first year and talk about how we’ve evolved that campaign over the last 6 years and have expanded it to run other campaigns and to start a whole new sister business for Digital Photography School. Listen to this podcast in the player above or here on iTunes. Further Resources on How I Doubled My Blogging Income and Had My Most Profitable Month Ever Check out Digital Photography School where the 12 days campaign is kicking off Here you can see the deals in our first year: 24 Hours Left to Save on our End of Year Photography Deals A podcast in which I talk about my first eBook/product and give tips on how to create your first products too.   Full Transcript Expand to view full transcript Compress to smaller transcript view Welcome to episode 171 of the ProBlogger podcast. My name is Darren Rowse, and I’m the blogger, founder of ProBlogger.com - a blog, podcast, event, job board and series of eBooks all designed to help you as a blogger grow your audience, to create content that helps that audience, and to make money from that blog – to build a profitable blog. That’s what ProBlogger is all about. You can learn more about it and find all those eBooks and the job board over at ProBlogger.com. In today’s lesson, I want to talk about a part of my blog’s monetization strategy that is responsible for my biggest month of profit every year. Back in December 2010, I rather impulsively did something on my photography blog that led to our biggest month of earnings ever, to that point. In fact, it almost doubled a normal month of earnings on my blogs in two weeks. It was our very first 12 Deals of Christmas campaign. I’ve talked about 12 Deals of Christmas or 12 Days of Christmas numerous times on ProBlogger, but never really gone into the specifics of it. I kinda mentioned it and kinda described it in a sentence or two, but in this episode, I wanted to walk you through exactly what I did on that very first year and talk about how we’ve evolved that campaign over the last six years, have expanded it to run other campaigns during the year, and also how we expanded it to start a whole new sister business for Digital Photography School. As I’ve said, I’ve never talked in this detail about these 12 Days of Christmas campaigns before, so I hope you find it useful to you. I’m going to share the shownotes as well as some further reading and some links to some of what we’ve done over on the shownotes at problogger.com/podcast/171. Okay, let’s get into it. As I said, today I wanna talk to you about 12 Days of Christmas, the campaign that we’ve been running on Digital Photography School. Now the idea for this particular campaign back in 2010 really started quite simply. In the lead up to Christmas that year, I wanted to put some of our eBooks on special on Digital Photography School. Digital Photography School to this point had been running for about three to three-and-a-half years, and we had launched three eBooks in the previous year-and-a-half. I’ve talked a little bit about the first eBook that we launched Portrait Photography eBook in the previous episode, which I will link to in the shownotes today. Really the idea was to find a way to put that eBook and the other two that we launched since on sale the week or so before Christmas because I was thinking it might be something that people might give ...