171: How to 3X Your Wedding Prices in Just 12 Months

What if you could scale your wedding photography business from $3K to $10K+ weddings in just one year? That’s exactly what Myla Li did, and she’s sharing her journey in this episode of The Level Up Podcast.From second shooting over 20 weddings in her first year to booking five-figure weddings for 2025, Myla reveals how she used Instagram marketing, strategic branding, and unique offerings like Super 8 film to differentiate herself in the luxury market. She also discusses the mindset shifts that helped her break into high-end weddings and scale her business—while still working full-time as an engineer.If you’re a photographer or filmmaker looking to raise your prices, attract luxury clients, and build a profitable brand, this episode is a must-listen!In this episode, we cover:✔️ How Myla went from $3K weddings to booking five-figure weddings in one year✔️ The role of second shooting and portfolio curation in building a luxury brand✔️ Why branding and Instagram marketing are key to attracting high-end clients✔️ How adding Super 8 film photography & videography helped her stand out✔️ The mindset shifts required to confidently increase pricing without pushback✔️ How The Luxury Mastermind helped Myla scale her business quickly💬 What’s your biggest challenge in growing your wedding business?DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!⭐ Loved this episode?Subscribe, rate, and review to help more wedding photographers and videographers level up their businesses.Timestamps:00:00 – 05:00 | Introduction05:01 – 12:00 | Meet Myla Li: From Engineer to Luxury Wedding Photographer12:01 – 20:00 | Starting a Wedding Photography Business in 202120:01 – 28:00 | Scaling from $3K to $10K+ Weddings in One Year28:01 – 34:00 | The Power of Branding & Instagram for Growth34:01 – 39:00 | Final ThoughtsThe next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.The Level Up Co. Resources:- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle- Elevated Shot List: https://thelevelupco.com/elevated-shot-list- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework- The Luxury Pricing Mini Course: https://thelevelupco.com/resetConnect with Taylor , Kelley + The Level Up Co.:🔗Instagram: https://www.instagram.com/thelevelupco/🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/🔗Kelley's Instagram: https://www.instagram.com/618studios/💻Website: https://thelevelupco.com/