171 | How to Start a Coaching Business (What Actually Matters)

Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.Timestamps:00:00 - Coaching vs Business02:00 - Leaving Employment03:00 - Designing Your Life04:00 - Money Reality05:00 - Niche & Offers07:00 - Stop Hiding in Learning09:00 - Visibility & LinkedIn11:00 - What Actually MattersThis episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.Useful LinksDownload the 12 ways to get clients nowDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.