171. Let's table About Pricing With a Method: How to Stop Undercharging Without Pulling Numbers Out of Thin Air episode artwork

EPISODE · May 18, 2026 · 16 MIN

171. Let's table About Pricing With a Method: How to Stop Undercharging Without Pulling Numbers Out of Thin Air

from The Business of Beautiful Spaces Podcast for Interior Designers | Interior Design Business Pocast · host Laura Thornton, Interior Designer

Send us Fan MailIf pricing feels like a stressful guess, this episode will help you price with a clear method so you stop undercharging and start feeling confident in your numbers.In this episode, you will learnWhy designers undercharge even when they are talented and bookedWhat it means to price the process, not the tasksHow to set a Minimum Viable Fee so you stop saying yes to unprofitable workHow a Pricing Ladder creates consistent packages clients can choose fromHow to account for complexity so you are not donating timeReview your last three projects and ask:Where did I donate timeWhat was underpricedWhat boundary was missingWhat would I charge differently next timeStep-by-step guides, AI Chat GPT Made Simple and Claude Made Simple, start at the very beginning and then walk you through building your own role-based AI assistants, complete with prompts, checklists, and plug-and-play workflows you can implement immediately. Get both guides (and more designer resources) here: https://thebusinessofbeautifulspaces.com/designer-resourcesBe sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspacesLaura Thornton is the  principle designer of Thornton Design Inc, located in Kleinburg, ON.  Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. The Business of Beautiful Spaces  I @thebusinessofbeautifulspacesThornton Design                                      I @thorntondesign

Episode metadata supplied by the publisher feed · Published May 18, 2026

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Send us Fan Mail If pricing feels like a stressful guess, this episode will help you price with a clear method so you stop undercharging and start feeling confident in your numbers. In this episode, you will learn Why designers undercharge even when they are talented and bookedWhat it means to price the process, not the tasksHow to set a Minimum Viable Fee so you stop saying yes to unprofitable workHow a Pricing Ladder creates consistent packages clients can choose fromHow to account for comp...

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171. Let's table About Pricing With a Method: How to Stop Undercharging Without Pulling Numbers Out of Thin Air

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This episode was published on May 18, 2026.

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