171: Mark MacDonald - Be Known For Something

10-2-18 episode Most of us want to have a legacy and be known for something that lasts beyond physical lives. Yet in this day and age of social media, viral videos, short attention spans and continual distractions, how do we insure that we are living our something consistently? How do we define and track what we are known for and course correct if our perception and reality are different about ourselves? Enter my guest Mark MacDonald. He not only is known for something but he helps others connect with their communities and revitalize their reputation. I loved when he said this on the show. "Your brand is your emotional after taste." Do you know what your brand tastes like? Who do you want to influence? Are you the best kept secret? Do you want to be found? Do you know how threads control your brand conversation? Do you even know what you are promising to your tribe of followers and clients? Take a listen as one of the top brand consultants in the country share show you can Be Known For Something and have it be what you truly want to be known for. Mark MacDonald is a speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers people, organizations and churches to become known for something relevant (a communication thread) throughout their content, websites, and social media. His book is available at BeKnownBook.com and amazon.com.