#171 – Mastercast: Rethinking sales onboarding w/ Nick Rose (2022)

What this episode covers

In this episode of the Sales Transformation Podcast's 'Mastercast' series, Phil welcomes Nick Rose, Sales Director at Sharp UK, to share insights from his master's dissertation on the impact of sales onboarding on business success.  Nick discusses his personal journey into sales without structured training, the high attrition rate in sales, and the enormous costs associated with onboarding typical sales recruits. Through his master’s research he discovered key gaps in onboarding, which led to him overhauling the process with a Sales Academy programme.   Highlights include:  [01:18] – Nick’s own onboarding into sales experience [33:40] – Identifying a diversity issue in sales [41:33] – Designing a Sales Academy based on master’s research   Connect with Philip Squire on LinkedIn  Connect with Nick Rose on LinkedIn  Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

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