EPISODE · May 2, 2018 · 33 MIN
171: Michael Gale: The ship we were part of building is no longer relevant
from Fast Leader Show | Customer Experience Leadership
Michael Gale owned a number of trademarks on journey mapping when they built the methodology 14 years ago. But now he has to admit it’s no longer relevant because you can’t fit a journey map into a world of moments. With organizations now needing to digitally transform and customers being in complete control, Michael explains you must think and do things differently.
What this episode covers
Michael Gale owned a number of trademarks on journey mapping when they built the methodology 14 years ago. But now he has to admit it’s no longer relevant because you can’t fit a journey map into a world of moments. With organizations now needing to digitally transform and customers being in complete control, Michael explains you must think and do things differently.
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171: Michael Gale: The ship we were part of building is no longer relevant
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