171: Mistakes Business Owners Are Making With Their Marketing With Valentina Borbone & Kevin Bees, Profit Maximisation Expert

Valentina Borbone has taught Digital Marketing for blue-chip organizations and small businesses since 2008. Valentina heads up an experienced team of 19 at Banter Group, a full-service, can-do marketing agency. She prides herself on being down-to-earth, completely transparent and helping businesses achieve great success by offering marketing support from experienced professionals.  With an extensive agency-side marketing career spanning 20+ years, Valentina and her team have worked across most industry sectors and enjoy the challenge of finding solutions.     Valentina shared in this episode: How her life transformed when she became a mum and was made redundant. How her desire for marketing and helping business owners led to starting her own business. How she grew to 8 employees in just 8 months. How she set up her business so her team can work flexible hours and be with their family. The importance of being Collaborative, Creative, and Constructive. How conversations lead to solutions. How she dealt with post-natal blues by speaking it out loud. Mistakes business owners are making with marketing, and what to do about it Her Life Changing Questions: What are you built for?  What is my purpose in life? How can I help people? How she helped people during the bushfires, baking food and sheltering pets.  How has she been able to join the board to help with disability services for kids And how she helps by giving 20 people jobs and helping them thrive with their families. Habits that have given her success:  #1 is discipline - start 6.20 am every day, non negotiable Daily task list, with 3 non-negotiable each day. Empower your people, no micro-managing. Teach, not tell. Routines are important; planning quarterly in advance. Delete, Delegate or Do it.  No double touching of emails. Why you should not give up - keep going.  Stick to what you are good at, and get help with And much more.   Resources mentioned in this episode: ChatGPT https://www.instagram.com/banter.group/ https://www.bantergroup.com.au/ If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au