171. Selling Out a Fine Jewellery Collection on TikTok with Susannah King

In this week's episode, Jess has a fascinating chat with London-based fine jeweller Susannah King. Susannah reveals who inspired her to enter into the world of jewellery making, her philosophy around how she markets herself, her creative processes, the story behind her stunning success on TikTok and more.  Episode Description: Today we're talking with fine jewellery Susannah King (1:01) How did you come to jewellery making? (2:44) When did you start making as opposed to repairing? (7:56) How has your use of video on social media helped grow your business? (10:52) How do you be your authentic self on social media and build relationships? (13:58) How do you use social media to launch jewellery collections? (17:03) What are your jewellery-making processes? (22:01) How do you manage your time? (28:23) What's your proudest moment so far in your jewellery career? (32:59) What's been the biggest challenge so far in your business? (34:50) What do you love most about jewellery-making? (37:12) Where to find Susannah? (38:49) Resources: The Jewellery Business Academy Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Follow Susannah on Instagram Follow Susannah on TikTok Susannah King's website   Find Jewellers Academy on Instagram and Facebook