#171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound

Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.Tommy and Dave cover:Why LinkedIn is the go-to platform for B2B brands and how to maximize its potentialThe importance of posting consistently to build a strong social presenceHow using video content on LinkedIn can accelerate trust-building with your audienceTimestamps(00:00) - - Intro to Tommy (06:05) - - Why You Should Focus on One Core Social Channel (08:18) - - LinkedIn Success Using Just Text (10:28) - - How to Get More Audience Data through Posting Frequently (13:33) - - The Best Niche Content for Target Audience Engagement (17:30) - - Why Honesty is Important in Building an Audience and Network (22:39) - - Podcast ROI Beyond Sales and Downloads (23:22) - - Balancing Evergreen and Timely Content (27:43) - - Challenges and Trade-offs of Scheduled Social Media Posts (30:17) - - How to Focus on Client Success (34:22) - - How to Grow Followers and Relevance on LinkedIn (37:14) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy (41:46) - - How to Create Video Content for LinkedIn (45:28) - - Why Diverse Perspectives are Important in Business (46:25) - - How to Use Social Media for Business Growth Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more