171 Use a Stand-Up Comedy Technique to Sell More

from The Art of Sales with Art Sobczak · host Art Sobczak

One technique that comics use to get laughs is the "callback." It's referring back to something specific that got a laugh earlier. You'll hear how it's used, and how you can use it in several parts of sales conversations to connect more effectively, persuade, and close.

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This episode was published on January 8, 2021.

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