172: A Ninja's Guide to Effective Negotiations w/ Mark Raffan

This week, I am joined by negotiation ninja Mark Raffan. Mark leads a negotiations training business – both for buyers and sales professionals – and recently launched his own podcast – Negotiations Ninja – which I highly recommend that you check out. We had a wide-ranging discussion on all things negotiation -  from negotiation strategies and approaches, to the common pitfalls that negotiators face.  What was particularly insightful was hearing how a salesperson is taught to negotiate so that we could spot those tactics, and understand when they are being used, as we sit on the opposite side of the table. I had a blast talking to Mark, and I hope you enjoy the conversation as much as I did!