172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People

Want to improve customer experience for more people — and do it in a way that’s inclusive, intentional, and backed by data? In this episode, I’m joined by behavioral scientist and data psychologist Patrick Fagan, who ran a fascinating year-long experiment: trying one new experience every single week. His goal? To expand his perspective and build deeper empathy — something all brands need if they want to create experiences that make people feel like they truly belong. You’ll learn why customer experience and inclusive marketing are inseparable — and how diversifying your circle of influence can be a highly effective (and often overlooked) strategy for doing both well. This idea is part of my 5C’s framework for building inclusive brands — and in this conversation, we explore how exposure to new people, places, and ideas can transform how you serve all your customers. If you want practical insights on creating more meaningful, equitable brand experiences — this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Patrick Fagan - https://www.patrickfagan.co.uk/