172 - From AI to Authenticity: Unlocking the Power of Brand Storytelling with David Ebner

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews David Ebner, President of Content Workshop. They discuss the power of brand storytelling in marketing, emphasizing its distinction from basic content creation. David explains how Content Workshop positions itself as a brand storytelling agency and shares insights on integrating AI into marketing workflows. The conversation covers the challenges and opportunities AI brings, the importance of human expertise, and Content Workshop’s new AI studio, which helps companies build internal AI systems to create content and tell authentic brand stories.Learn more about David's work HERE.Connect with David on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.