172: Get More Bang For Your Buck With Earned Content

What this episode covers

Travel brands who bank on visual storytelling will get more bang for their buck than those who do not. By harnessing user-generated content, your customers will perceive these as the most authentic and compelling type of content. Tour providers, hotels and other travel brands can dramatically increase their chances of a booking from positive experiential and emotional customer generated content that define the travel experience. This will also reduce your own time and money in trying to produce content yourself.

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