172: How to bring a HARDWARE innovation in cybersecurity to market with Jack Wilson, the CRO at Token

Sometimes the boring and slow growing area of cyber security are most in need of innovation.  Hardware tokens are a classic example of that.In this episode learn all about:The Token ring and how it is revolutionizing MFAThe engineering challenges of unique form factor hardwareThe channel that Token has chosen to work with to break outHow the b2c segment has laid the groundwork for this type of product Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.