172: How to Work with Gen Z Couples in Your Wedding Business

Thank you to our episode sponsor, Sourced Co! Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros.  Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website Current wedding industry expectations are changing for today's clients as Gen Z ages up and becomes the primary market for event clients, alongside Millennials. A generation that has grown up with the world at their fingertips and has developed a need for near-instant gratification (hello, same-day delivery) now requires a shift in the events industry in order to keep clients satisfied and engaged. In this episode, Nora Sheils explores that industry need and how event pros can adjust their business processes to accommodate Gen Z and meet today's clients on their level. Connect with Nora: Rock Paper Coin Website Rock Paper Coin Instagram