172. Retail Video That Gets You Onto More Shelves With Jeffrey Fierberg, Sora Digital

172. Your retail pitch is getting ignored—and it's costing you shelf space and investor interest. If you're still relying on static pitch decks, generic PDFs, and hoping your broker "explains it well," you're losing control of your narrative. Retail buyers and investors are overwhelmed. They don't have time to interpret your story. If you don't tell it clearly and visually, someone else will. In this episode, I sit down with Jeff Fierberg of Sora Digital to unpack how strategic video storytelling helps CPG brands: • Control their brand narrative • Stop the scroll and capture attention • Improve merchandising execution • Align retailers, brokers, and internal teams • Build trust faster with buyers and investors We break down pre-production planning, storyboarding, and how a simple 30-second merchandising video can prevent costly retail execution mistakes. If you want to land on more shelves—and stay there—this is a must-listen. Then go deeper by exploring more episodes on retail execution, storytelling, and trade strategy. Get instant access on the show webpage: RetailSolved.com/session172