172. The Year-End Website Audit That Gets You More Sales episode artwork

EPISODE · Dec 9, 2025 · 13 MIN

172. The Year-End Website Audit That Gets You More Sales

from Small Business Savvy | Web Design, Systems, and Marketing · host Kristen Doyle, TPT seller, SEO coach, and web designer

Let me guess - you built your website, checked it off your list, and now it’s collecting dust. Or maybe you’re eyeing a trendy 2026 redesign! In this episode, I share why year-end is the ideal time to stop chasing trends and start treating your site like the strategic business tool it should be. You’ll learn the biggest mistakes business owners make, the data that really matters, and a simple website audit you can complete before December 31 to choose the most impactful updates for early 2026…so that your site finally works for your business.01:47 – Why treating your website as “done” is a costly mistake02:38 – The dangers of chasing website trends (and what to do instead)04:35 – How to use real data instead of gut feelings for updates05:46 – What heat maps reveal about your visitors’ behavior07:22 - Implementing a year-end website audit based on your data09:26 – Scheduling strategic website updates for next yearLinks & Resources:Book a FREE Gameplan Call.Episode 169, Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?Episode 170, Writing Website Copy That Actually SellsWatch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode172 Send us a text! (If you'd like a reply, please share your # in the message)Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care. Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplanLearn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

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Let me guess - you built your website, checked it off your list, and now it’s collecting dust. Or maybe you’re eyeing a trendy 2026 redesign! In this episode, I share why year-end is the ideal time to stop chasing trends and start treating your site like the strategic business tool it should be. You’ll learn the biggest mistakes business owners make, the data that really matters, and a simple website audit you can complete before December 31 to choose the most impactful updates for early 2026...

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172. The Year-End Website Audit That Gets You More Sales

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This episode was published on December 9, 2025.

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