#172 - Time to Refresh Fresh Grocery: Identifying Opportu...

What this episode covers

Inspired by their recent Top Trends in Fresh webinar, Jonna Parker, team lead, Circana’s Fresh Foods group, and Kelly Krumholz, perimeter client insights consultant, provide a “refresh” on trends and opportunities impacting fresh grocery departments. While opportunities for growth continue to take root (GLP-1s, we’re talking about you!), headwinds – including being out-marketed by center store – temper growth. Tune in to learn more. Highlights: Well over half – 56% – of all trips to retail stores for food and beverage are quick trips, which usually involve only one or two departments. Health-minded consumers account for about one-third of overall food and beverage spending. Fresh departments, especially produce and deli, are crucial for consumers who prioritize healthier eating and transparency in food sourcing. Fresh foods could benefit from suggestive selling and marketing – especially via social channels – based on consumer motivations and occasions. Fresh departments should capitalize on weekend dinners, which tend to include more scratch cooking.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 29 minutes long.

When was this Circana Unpacked episode published?

This episode was published on March 20, 2025.

What is this episode about?

Inspired by their recent Top Trends in Fresh webinar, Jonna Parker, team lead, Circana’s Fresh Foods group, and Kelly Krumholz, perimeter client insights consultant, provide a “refresh” on trends and opportunities impacting fresh grocery...

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