172. What do Great Fundraising Organisations do? with Alan Clayton

What do Great Fundraising Organisations do, that is different to the rest? Relatively few charities and non-profits achieve impressive, sustained growth over several years. But a few do. And as a result, they are able to make a much bigger difference for the communities they serve.For more than ten years, Alan Clayton has carried out detailed research into what makes the difference. In this episode he and Rob discuss the valuable distinctions he has discovered. And Alan brings these ideas to life with lots of recent examples and he offers guidance for other charities determined to grow long-term fundraising income, with less stress.We’d love to know what you think about these ideas! Thank you for sharing the episode, so it can help as many charities as possible. Alan and Rob are both on LinkedIn.