172 Your Benefits Probably Aren't

from The Art of Sales with Art Sobczak · host Art Sobczak

A major flaw in most sales training is that the emphasis is placed on presenting the "benefits." The problem is that benefits are not universal, and only have value when it is perceived by the individual hearing them. Art shows exactly what to do to ensure that your benefits actually are benefits for your prospects and customers.

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This episode is 7 minutes long.

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This episode was published on January 15, 2021.

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