#173 - Anthony Durante: The Data Revolution and Reinventing Rental Intelligence

Recorded live at the 2026 ARA Show in Orlando by Michael Larsen, this episode back industry icon Anthony Durante one of the most influential voices in equipment rental.Fresh off the major announcement of his new venture The Owl partnering with Point of Rental, Anthony shares the vision behind what he calls a full-scale “data revolution” for the rental industry. Built on over 30 years of operational experience, The Owl brings predictive dashboards and advanced analytics into the hands of rental operators helping them finally see their business from a strategic, 20,000-foot view.In this conversation, Anthony breaks down why traditional reporting falls short, how better dashboards can eliminate up to half of a company’s problems, and why data should empower not replace people. He also explains how this new partnership will scale his ideas globally, making sophisticated insights accessible to businesses of all sizes.Blending passion, experience, and bold vision, this episode is a deep dive into the future of rental intelligence and a call for operators to embrace data, think strategically, and lead with clarity in a rapidly evolving industry.