173. Daniel Tal Mor, CEO of Lumen

Today, I'm joined by Daniel Tal Mor, CEO of Lumen, makers of a breathalyzer device used to monitor and improve users' metabolic health. Aspiring to help people achieve better health through data, Lumen's breathalyzer and connected app democratize the "gold-standard" in metabolic measurement typically reserved for elite athletes. In this episode, we discuss the company's breathalyzer for hacking metabolism, Lumen's recent $62M funding round, and the concept of metabolic flexibility. In this episode, you'll learn: • Metabolism's role in weight, energy, and performance management • Lumen's product roadmap after closing its Series B • Daniel's vision for the future of personalized nutrition and well-being Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:05) Daniel's background and about Lumen (02:36) Lumen's breathalyzer (04:05) Measuring metabolism by analyzing breath (07:50) Lumen's product journey (11:17) Selling products and subscriptions  (14:31) Subscription business model (17:08) Impact of economic recession in wellness  (22:11) Lumen's technology (29:40) Metabolic flexibility (32:06) Lumen's innovation (37:35) Conclusion