173. Emprender como profesor de español online: dificultades y soluciones

Entrevista realizada en marzo de 2022 en el canal de Youtube de "AC-Xpanish Formación ELE" a cargo de Lorena Cioccolanti y Alejandra Cortizo. ¿Cómo empezaste a dar clases online? ¿Qué es lo primero que debe hacer un profesor de español para comenzar su negocio online? ¿Por dónde empieza? ¿Cuáles son, según tú, las principales dificultades que se encuentra un profesor de español cuando comienza a vender sus clases online? Desafortunadamente, todos los que estamos en el mundo del español como lengua extranjera, sabemos que hay mucha competencia a la hora de encontrar estudiantes, ¿cómo navegamos en ese mar de competidores en internet? ¿Qué es un nicho de mercado? ¿Cómo encontramos el nuestro? Se habla mucho ahora de la marca personal, ¿qué es esto? ¿Funcionan las redes sociales para vender? Si las redes sociales no funcionan o es difícil que encontremos estudiantes a través de ellas, ¿dónde se esconden nuestros potenciales estudiantes y cómo podemos encontrarlos? ¿Vender clases baratas es una estrategia válida para encontrar estudiantes? Competir en precios es no saber diferenciarte. O te diferencias o eres barato. Según tú, ¿cuáles son las principales características que debe tener un profesor de español para tener éxito como emprendedor en el mundo online? Entrevista en vídeo: https://www.youtube.com/watch?v=2LPurjQ7QcM&t

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