173 How POVORA Is Changing Sports Broadcasting with Nathan Horrocks

From professional jockey to Emmy-nominated sports technology entrepreneur, Nathan Horrocks has taken an unconventional path through the sports industry.Nathan is the Co-Founder and Chief Commercial Officer of POVORA, a sports technology company developing live, broadcast-quality wearable camera systems that give fans a first-person view of the action.POVORA’s technology has been used across football, rugby, baseball, MMA, cricket, motorsport, horse racing and more, working with major broadcasters and sports organizations around the world. Its innovations include CapCam, EarCam, BodyCam and HelmetCam, with its Wireless Tilt Control CapCam earning an Emmy nomination alongside ESPN.In this episode, Nathan shares how technology originally developed for horse racing evolved into a global sports broadcast solution, what it takes to introduce new technology into major sports, and why first-person perspectives could become an increasingly important part of the fan experience.We also discuss Nathan’s transition from professional athlete to filmmaker and entrepreneur, the importance of storytelling in sports, and where he sees the next wave of innovation in sports broadcasting.