173. How to Win the $2.8 Trillion Latino Market Most Brands Are Ignoring

from Frictionless Growth Marketing · host Sonia Thompson | Inclusive Growth & Customer Experience Strategist

The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4? In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foundation, to discuss the groundbreaking 2025 Hispanic Sentiment Study. Claudia shares eye-opening insights on how brands are falling short in marketing to Latino consumers and offers actionable strategies to build trust, cultural relevance, and growth. Whether you’re a marketer, brand leader, or business owner, this episode reveals the most significant growth opportunity you can’t afford to ignore. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com 2025 Hispanic Sentiment Study - https://www.hispanicstar.org/hispanic-sentiment-study We Are All Human - https://www.weareallhuman.org/ Claudia Romo Edelman - https://www.linkedin.com/in/claudiaromoedelman/

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This episode was published on July 24, 2025.

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