#173: Jennifer Kem – Stellar Brand Strategist, Brand Archetypes

Jennifer Kem, the Brand Strategist and Founder of the Master Brand Institute, joins the show to share her journey from losing everything in The Great Recession to growing the brands of Oprah Winfrey Network, Steve Harvey, Verizon, and Microsoft. Hear how to strengthen your brand as a small business owner, the most important elements of building a brand, finding your brand archetype, Coke vs. Pepsi, and the brilliance of Squatty Potty. Connect with Jennifer on Instagram at @Jennifer.Kem and LinkedIn