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#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity episode artwork

EPISODE · Sep 29, 2025 · 26 MIN

#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Jodi Norris

In light of AI search, is SEO dead? Not so fast. Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing. Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct. Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other. Disclaimer: Clarity is the main sponsor of the FINITE Podcast. 

What this episode covers

In light of AI search, is SEO dead? Not so fast. Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing. Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct. Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other. Disclaimer: Clarity is the...

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#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity

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Frequently Asked Questions

How long is this episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS?

This episode is 26 minutes long.

When was this FINITE: B2B Marketing Podcast for Tech, Software & SaaS episode published?

This episode was published on September 29, 2025.

What is this episode about?

In light of AI search, is SEO dead? Not so fast. Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing. Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where...

Can I download this FINITE: B2B Marketing Podcast for Tech, Software & SaaS episode?

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