173. Shoppable Social Media Posts: The Big Change From Meta That Retailers Should Know About

One of the best ways for indie retailers to market their products on Facebook and Instagram is through shoppable social media posts.  But Meta, the company that owns Facebook and Instagram, has recently announced a change to how these posts function—and it's definitely going to affect both brick-and-mortar and e-commerce store owners.  Listen in for a quick review of the basics of shoppable social media posts. Then, we'll dive into this change and how it will impact your retail business going forward. For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode173. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)