173 The changing role of trade media in the beauty industry with Stacey Soble

There are many people with a vested interest in the hairdressing industry, the obvious ones being the clients, and the stylists and colourists that are behind the chair; then there are also the salon and school owners, the educators and all the people that are behind the product brands… And then there are the ‘trade media’, and they are involved in many parts of the industry, with the obvious one traditionally being publishing magazines, but these days they are also heavily involved across all the digital platforms, as well as events, awards, trade shows and education as well as many other areas of the industry…    My guest on today's Podcast is Stacey Soble; she is the Director of Brand Content Strategy for Salon Today Magazine, where she has held numerous roles over the last 26 years.In today’s podcast, we discuss:How the role of the hair and beauty media has evolved over the last few yearsThe impact that the internet and social media have had on traditional mediaThe trends around recruitment, marketing and…the changes in industry eventsAnd lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/173/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/