EPISODE · Oct 12, 2025 · 2 MIN
173 The Unlock Moment Box of Keys #32: If Not Now, When? The Cost Of Waiting For The ‘Right’ Time
from The Unlock Moment: find your purpose for leadership and life · host Dr Gary Crotaz, PhD
We tell ourselves there’s always time ... time to start the dream project, make the change, take the leap. But when life throws us a wake-up call, we realise how fragile that assumption is. In this Box of Keys episode, I reflect on the moving story of Hayley Thomas, who, after her husband’s cancer diagnosis at 40, chose to stop waiting for the “right” moment and launch their fashion business, Eleven Loves, right in the middle of his treatment. Their courage is a reminder that the best time to begin isn’t someday ... it’s now. Because when we truly understand that time isn’t infinite, we stop procrastinating and start prioritising what matters most. The Unlock Moment is hosted by Dr Gary Crotaz, PhD — master interviewer, executive coach and author. Downloaded in over 140 countries. Sign up to The Unlock Moment newsletter at https://tinyurl.com/ywhdaazp Find out more at https://garycrotaz.com and https://theunlockmoment.com Also discover his other podcasts, The Box of Keys and Unlock Your Leadership. Follow, subscribe and leave a review wherever you get your podcasts — and connect with Dr Gary on LinkedIn for more leadership insights. Part of The Unlock Moment podcast family.
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What this episode covers
We tell ourselves there’s always time ... time to start the dream project, make the change, take the leap. But when life throws us a wake-up call, we realise how fragile that assumption is. In this Box of Keys episode, I reflect on the moving story of Hayley Thomas, who, after her husband’s cancer diagnosis at 40, chose to stop waiting for the “right” moment and launch their fashion business, Eleven Loves, right in the middle of his treatment. Their courage is a reminder that the best time to begin isn’t someday ... it’s now. Because when we truly understand that time isn’t infinite, we stop procrastinating and start prioritising what matters most.
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173 The Unlock Moment Box of Keys #32: If Not Now, When? The Cost Of Waiting For The ‘Right’ Time
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