173: You Don’t Need More Followers. You Need Better Buyers episode artwork

EPISODE · Mar 28, 2026 · 34 MIN

173: You Don’t Need More Followers. You Need Better Buyers

from Waking Up With Melissa Ruiz

In this solo episode of Waking Up With Melissa, we explore why the real bottleneck in your business is not visibility but positioning. Melissa breaks down the difference between building an audience and building a business, and why a smaller, aligned audience can outperform massive followings when it comes to revenue, authority, and long term sustainability.In this episode, we explore:Why more followers do not automatically translate into more moneyThe difference between visibility and positioning and why it changes everythingHow the “follower trap” keeps entrepreneurs stuck in low conversion cyclesWhy premium buyers are attracted to clarity, specificity, and clean energyWhat actually creates revenue in a soul led businessWhy authority scales faster than attention in today’s online spaceStay ConnectedMission Code AI helps entrepreneurs identify their God given genius and map it into a business that attracts aligned, premium buyers. Unlock it for only $33: https://melissaruiz.mykajabi.com/mission-code-ai Follow Melissa on Instagram: @iammelissaruizNew episodes of Waking Up With Melissa drop weekly

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173: You Don’t Need More Followers. You Need Better Buyers

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