#173 - Your Best Offer Isn't Normal episode artwork

EPISODE · Aug 25, 2025 · 17 MIN

#173 - Your Best Offer Isn't Normal

from ReWild Your Business · host Gill Moakes

What if the offer your clients are waiting for isn’t the one you think you’re supposed to create?This week on ReWild Your Business, I’m calling out the way we’ve all been conditioned to package up what we do in neat, acceptable formats  - six months, twelve weeks, weekly calls, a Voxer thread on the side. All fine. All normal. But normal isn’t necessarily powerful.The truth? Your best offer isn’t normal. It’s not templated. It’s not something you cobbled together because that’s what everyone else seems to be selling.Your best offer is born from knowing your people so deeply that you can see through the noise and get to the heart of what they truly want and need. It’s the offer that makes them feel seen, supported, and transformed - not just the offer that makes you look like you’ve got your sh*t together.And here’s the kicker: it doesn’t need to be more complicated, it needs to be more true.In this episode, we dive into:Why “standard” offers can actually limit your clients’ resultsHow to strip back the noise and design an offer that’s fit for your energy and their transformationWhat it takes to build something that feels bold, fresh, and undeniable, without burning yourself outThe permission slip you’ve been waiting for to create the offer only you could bring into the worldThis is about nuance, energy, and fit, not about adding more bells and whistles.Because the most powerful offer you’ll ever create won’t be normal. It’ll be yours.THIS WEEK'S JOURNALING PROMPTS1. If I stripped away what's normal in my industry, what would my clients actually want and need from me? 2. What makes me feel most energized and most able to show up at my best, and how can I design an offer around that?3. What is one nuance that I could add or shift in my offer that would make the client experience more powerful than they ever imagined? CONNECT WITH MEJoin my email list to get the stuff I don't share anywhere else: https://www.gillmoakes.com/rybpodcastInstagram: https://www.instagram.com/gillmoakes/LinkedIn: https://www.linkedin.com/in/gillmoakes/WORK WITH MECheck out my monthly workshops: https://www.gillmoakes.com/workshopsApply for a FREE Breakthrough Session to explore 1:1 business coaching:  https://www.gillmoakes.com/private-coaching  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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#173 - Your Best Offer Isn't Normal

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This episode is 17 minutes long.

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This episode was published on August 25, 2025.

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What if the offer your clients are waiting for isn’t the one you think you’re supposed to create?This week on ReWild Your Business, I’m calling out the way we’ve all been conditioned to package up what we do in neat, acceptable formats  - six...

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