174: Ana Bibikova — The Introvert Superpower

Today, I’m talking to Ana Bibikova, a defender and cheerleader for introverts in entrepreneurship. Ana knows what it means to be skeptical of loud and salesy marketing tactics. They might work great for extroverts, but not so much for the quiet types. Today, we’ll talk about how you can build a public-facing brand without resorting to all the obnoxious and much-too in-your-face tactics. We’ll talk about being introverted, working with introverts, and serving introverts. Here’s Ana.00:00:00 Entrepreneurship and Introversion00:10:13 Growing up being introverted without knowing what it is00:16:57 A History of Introversion00:22:49 The loud and shouty approach to social media00:27:33 How do you stay quiet when you’re selling?00:34:07 You’re the magnet for signals from the people around you00:42:45 How to do self-promotion as an introvert vs. an extrovert00:49:03 You attract what you put out, not what you sayThis episode is sponsored by MicroAcquire. Here's the blog post for this episode.You can also watch this episode as a video on YouTube.