174: Building Character (Laura Roeder)

Ben and Laura Roeder, founder of Edgar, chat about anthropomorphizing your brand to build better engagement, going the extra step to care about customer success, and some tips for social media marketing best practices.

An episode of the Giant Robots Smashing Into Other Giant Robots podcast, hosted by thoughtbot, titled "174: Building Character (Laura Roeder)" was published on December 14, 2015 and runs 29 minutes.

December 14, 2015 ·29m · Giant Robots Smashing Into Other Giant Robots

Summary

Ben and Laura Roeder, founder of Edgar, chat about anthropomorphizing your brand to build better engagement, going the extra step to care about customer success, and some tips for social media marketing best practices. This episode is brought to you by Formkeep: Form endpoints for designers and developers Edgar Edgar is my boyfriend- Sticker shown at the top of this glowing love-letter to Edgar thoughtbot Playbook Laura on Twitter Support Giant Robots Smashing Into Other Giant Robots

Episode Description