#174: Dr. Kelly Goldsmith—Can Scarcity Make Your Marketing More Generous?

What will your customers lose if they don't make a timely decision to buy your product or service? That's the power of scarcity, and it's one of the oldest tools in the marketer's box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically?  That's why we're excited to welcome Dr. Kelly Goldsmith to the podcast. She's an award-winning Yale-educated behavioral scientist (and former Survivor contestant) who examines scarcity's seemingly paradoxical effects. You'll rethink what scarcity looks like in your marketing after this.