#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.Jared and Dave cover:How to integrate partner voices into your marketing strategy to create lasting influence and trustShifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impactUsing partnerships as a growth lever across departments, not just sales and marketingTimestamps(00:00) - - Intro to Jared (06:12) - - Jared’s Career Journey in B2B (06:55) - - Building a Multi-Million Dollar Business in Less Than a Year (12:32) - - Omnichannel Distribution and Virtual Events (14:15) - - The Story of Selling PartnerHacker (19:29) - - Book Recommendation: The Sumo Advantage (23:02) - - Why You Need to Grow Business Partnerships (25:27) - - The Three Types of Entrepreneurs (29:30) - - SaaS-Native vs Traditional Partner Models (30:17) - - The Role of Ecosystem Officer in Marketing (36:04) - - Why VC Firms Are Embracing Partner-Led Growth Strategies (40:13) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more