174. It's Not Easy, But It's So Rewarding with Alex Sanso of Island Life Artisan Gifts

Alex Sanso first found her love of souvenirs, gifts, and merchandise at the happiest place on Earth: Walt Disney World. She spent several years working in the creative department as a merchandise designer before moving to a small island in Washington State with her family.  Right off the bat, Alex noticed that Bainbridge Island was home to a plethora of beautiful gift shops—but there wasn't much merchandise that focused on Bainbridge itself.  With Seattle day trippers, Alaskan cruisers, and other tourists visiting Bainbridge Island on a daily basis, Alex knew that souvenirs to mark these special visits would sell well. That kicked off her journey towards opening Island Life Artisan Gifts.  Listen in to learn how Alex eventually opened her shop, why souvenirs are so special to her and her customers, and how joining Master Shopkeepers has changed her perspective as a newer store owner.  For show notes, including links to connect with Alex, visit www.savvyshopkeeper.com/episode174. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)