#174 - Placement-Kontrolle: So nutzt du die Rest-of-Search Gebotsoptimierung richtig

In den letzten Wochen und Monaten hat sich bei Amazon einiges getan. In dieser Episode spricht Mareike über zwei wichtige Neuerungen, einschließlich der brandneuen Rest-of-Search Gebotsoptimierung. Außerdem teilt sie 4 praktische Tipps, wie du die Gebotsoptimierung für Rest-of-Search optimal nutzen kannst.Alle Themen der Episode im Überblick: Intro (00:00 - 01:46) Amazon News der Woche (03:02)Recap: Was sind Kampagnen Gebotsstrategien und welche Platzierungen gibt es? (06:30)Neuerungen bei Amazon: Rest-of-Search-Platzierung + UI-Anbindung in der Advertising Console (09:32)Wo findest du die Rest-of-Search Gebotsanpassung? (11:40)Darum ist die Gebotsanpassung pro Platzierung so wichtig (13:05)Tipp #1 für die Nutzung von Rest-of-Search: Conversion Rates, ACoS und Return per Click (RPC) als Basis (18:00)Tipp #2 für die Nutzung von Rest-of-Search: Keywords oder Ziele gruppieren (18:45)Tipp #3 für die Nutzung von Rest-of-Search: Dynamische Gebote – nur senken oder Feste Gebote-Strategie verwenden (19:54)Tipp #4 für die Nutzung von Rest-of-Search: Passe nicht gleichzeitig deine Gebote und Gebotsanpassungen Rest-of-Search an (22:45)Du bist dran: Die Hörerfrage (25:04)Zusammenfassung und Fazit (27:39)Links & Ressourcen:Unsere Auswertung: Was bei Gebotsanpassung nach Platzierung wirklich zähltGebotsanpassung nach Platzierung für Sponsored ProductsDein ADFERENCE Rechner für Gebotsanpassungen nach PlatzierungenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 28 minutes long.

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This episode was published on October 25, 2023.

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