#174: Slash LinkedIn Ads Costs: the LinkedIn and Meta Loop

Stop Overpaying: Mastering LinkedIn & Meta Ads for B2BWe created this episode to show how we combine LinkedIn and Meta for more cost-effective B2B advertising.We cover why LinkedIn is so expensive but still the best place to precisely reach your dream customers, and how we then use Meta to retarget them at a fraction of the cost.You’ll hear exactly how to apply our five stages of awareness, so you always share the right content at the right time.Tune in and learn:+ The biggest mistakes we see B2B marketers make on LinkedIn+ How to build laser-focused ICP audiences that actually convert+ Simple ways to slash your ad spend by using Meta strategicallyThis episode is a must-watch because we show you how to spend less, convert more, and keep your boss and sales team happy.This episode is a must-watch for B2B marketers looking for real, practical insights on career growth, community, and the future of marketing.-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/coursesSUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 From Lawyer to Marketer: Axel’s Unexpected Career Pivot04:00 What It’s Really Like Being an In-House B2B Marketer07:30 The Challenges of Growing a SaaS Marketing Team10:50 How to Work Effectively with Sales as a Marketer14:20 The Realities of Building a Marketing Funnel from Scratch17:40 Why Most B2B Marketing Strategies Fail21:00 Live Events Are Back – But Should You Host One?25:00 The Birth of the Generate Community28:40 How to Build a B2B Community That Actually Works32:30 The Power of Learning from Other Marketers36:50 The Future of Generate and What’s Next for Axel40:30 Final Thoughts: Why Community is the Future of B2B Marketing-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS07 E174 - The B2B Playbook#demandgeneration #demandgen#b2bmarketing #linkedinads